We’ve all lived in a world where content has ruled for many years, but this is no longer the case. According to Bharat Anard, author of the Content Trap, the companies demonstrating the highest levels of success today, are not those who have the best content but those who understand how their content drives connection.

Each year, more than 270 000 pedestrians lose their lives on the world’s roads. The government reports that in the Western Cape pedestrian deaths increase by 22% over the festive season.

Sunday, February 26 dawned, and no surprise for us South Africans. The Sunday Times headlines exposed yet another corruption debacle at a state-owned enterprise. Collins Letsoalo, acting CEO negotiated, demanded and pressurised officials at PRASA (Passenger Rail Authority of South Africa) to pay him a salary the previous disgraced CEO earned – a cool R3,5 million a year. An increase of 350%! Oh yes, and just in case that was not enough – throw in a personal chauffeur for him as well. 

 In 2014, The Wall Street Journal estimated that the cost of cyber-crime in the U.S. was approximately $100 billion. In 2015, the British insurance company Lloyd’s estimated that cyber-attacks cost businesses as much as $400 billion a year.

Beaten down and broken? Come back fighting. Entrepreneur, the gurus are right – plan, prepare for success, do the hard work, take on the problems, including underestimated budgets and the multitude of little and huge failures. It’s never an easy path, but to achieve anything worthwhile, never is.