• Jul. 26 2016
  • Talitha Hlaka

From bad to brilliant – a focus on the creative brief

Creatives’ frustration reaches all-time highs when the brief is poor. Whenever they receive a brief that isn’t clear enough, not comprehensive enough or that simply states, ‘make it pretty/funky’ they go into decline and the client expectation of ‘great’ is generally not met.

  • Jul. 25 2016
  • Janice Scheckter

Can politicians collaborate?

As we find ourselves on the eve of what will probably be one of the most hotly contested local elections in South Africa since the birth of our democracy in 1994, I find myself wondering what we could attribute to the ‘average’ politician - conflict, collusion, corruption or collaboration?

  • Jul. 19 2016
  • Raashida Khan

Business critical: being mobile and real-time

‘If your business does not have a mobile strategy today, it will be left behind.’ 

So say all the marketing pundits, and reviewing the latest statistics, I can’t help but agree. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. Responsive screen and vertical adaptations to horizontal are no-brainers. We are talking about web presence specifically, not mobile apps. That is a topic for another day.

  • Jul. 13 2016
  • Talitha Hlaka

No man is an island

A blog motivating why everyone should join a community

When author John Don spoke the words “no man is an island” in his sermon in the 17th century, I doubt he knew how true the words would ring, four centuries later. Even today, we continue to learn how human beings do not thrive when isolated from others; perhaps that’s the reason for the collaboration era we find ourselves in today.

  • Jul. 8 2016
  • Janice Scheckter

Disruption in the collaboration era

Having just completed one of my best business reads this year, Disrupt You by Jay Samit, I firmly believe we’re in the best possible era for disruption. I know that there are some out there who feel the word itself is vastly overtraded. For me, disruption is about new thinking that improves the way we do stuff, consume stuff, create stuff, etc.  It’s about improving lives through better access to goods, services and talent.