- Jan. 22 2020
- Janice Scheckter
Think as your customer would, and build an advocacy channel
As a customer, you trust other customers, right? You trust what they say more than what the brands you follow, say. Right? The thinking customer is okay to engage with the brand but demands an energy exchange. The thinking customer knows that he or she is Facebook’s product and that trust model, has been completely eroded. Facebook is selling YOU! And as a result, an authentic community is not possible on Facebook.
- Jun. 23 2016
- Talitha Hlaka
Giving collaborative organisations insights into the community lifecycle
As online communities develop, so do their audiences. Thinking of audience as a homogenous and consistent group can be a big mistake. As members are indifferent to the phases of the lifecycle, they will act differently, spend varying amounts of time within the online community, and fulfil different needs.
Communities could become one of your greatest assets in 2019
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