• Jan. 22 2020
  • Janice Scheckter

Think as your customer would, and build an advocacy channel

As a customer, you trust other customers, right? You trust what they say more than what the brands you follow, say. Right? The thinking customer is okay to engage with the brand but demands an energy exchange. The thinking customer knows that he or she is Facebook’s product and that trust model, has been completely eroded. Facebook is selling YOU! And as a result, an authentic community is not possible on Facebook.

  • Oct. 10 2019
  • Janice Scheckter

The erosion of trust and why we should be really concerned

Who do you trust? Do you trust your president, the one you possibly voted for? Do you trust your local mayor to honestly distribute your city’s resources? Do you trust your bank, the media you consume or your social media where you keep sharing personal data? Do you trust your supermarket, your car manufacturer and drug companies who you rely on, to keep whatever affliction at bay?

  • Jul. 28 2019
  • Janice Scheckter

Why collaborate

I’ve written so extensively on the need and benefits of collaboration over the past few years, that I felt unsure about the title of this very simple blog. But the intent is a simple reminder of the ‘why.

 

The ability to work collaboratively in terms of workplace skills sits right alongside critical thinking and problem-solving.  

  • May. 22 2019
  • Janice Scheckter

Is data privacy a luxury good?

About five years ago, I had a less than pleasant encounter with an arrogant, known Johannesburg business personality. In the meeting, while presenting Indigo’s digital platforms, he asked ‘why pay for collaborative space when it’s free on Google Drive’? I hope for his sake, that he has not built his platforms, community engagement and knowledge repositories on Google Drive. Here's why.

 

  • Mar. 28 2019
  • Janice Scheckter

Rethinking the neighbourhood as a community

Sounds a little bizarre because neighbours have always been a community right? Well, it’s only right if you’re not behind high walls, locked doors and security monitored streets.

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Communities could become one of your greatest assets in 2019

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