Ditch the ‘likes’ and pursue the LOVE

Posted by Janice Scheckter on 07 February 2018 2:25 PM CAT

‘Like us on Facebook and you stand a chance to win a Ferrari, a spa day, a plane ticket to Alaska, …’ Okay so I don’t like Facebook and I’ve never heard of this damn company, but a Ferrari, like, like, like, like, like, like, LIKE …that 911 is mine baby.

image credit

Today is all about community and community has very little, oh why screw around, nothing to do with ‘likes’. It’s all about LOVE.

If you have 1 million likes you may not have a community. Yip, it’s a bit of a shocker right, but here are the LOVE rules of engagement to build a community.

1.    Use Design Thinking to understand your community

2.    Be collaborative in your intent

3.    Be empathetic, iterate until you build something that just a few people LOVE.

4.    Keep listening  

When people LOVE what you have, they will tell friends, and their friends will tell their friends and now you’re building a community.

‘Like’ does not equal engagement. ‘Likes’ do not always return, especially when there’s not a Ferrari on the table. Of course, ‘like’ can be a true ‘like’. For example, I have ‘liked’ the animal rescue centre and I have ‘liked’ anti-xenophobia groups. God forbid you think I don’t ‘like’ good stuff, but seriously, I am not a part of a community as a result of my ‘likes’.

Janice Scheckter is the co-founder and incubator of five digital communities in vertical impact spaces and MD of Indigo New Media.

 

 

 

 

There are no comments

Sign in to add your comment.

Latest Posts

Ditch the ‘likes’ and pursue the LOVE
‘Like us on Facebook and you stand a chance to win a Ferrari, a spa day, a plane ticket to Alaska,...
read more
A declaration of war on email and Whatsapp – the thieves of my day
Ping. Ping. Ping. That’s it. I’m done with my constant eye on my email and my messages. I now find...
read more
Collaborative thinking – is it all horse shit?
I fully acknowledge that I am not the first to use this analogous tale below, to illustrate a point....
read more
Simple teacher collaboration shows improvement in the most critical skills
Collaboration does not always have to be the outcome of a lengthy design process and complex tech....
read more
Gigaba’s 14-point plan – any collaboration there?
By now we’ve got a good sense of Malusi Gigaba’s ability to collaborate. Tragically it appears to...
read more