• Jul. 26 2016
  • Talitha Hlaka

From bad to brilliant – a focus on the creative brief

Creatives’ frustration reaches all-time highs when the brief is poor. Whenever they receive a brief that isn’t clear enough, not comprehensive enough or that simply states, ‘make it pretty/funky’ they go into decline and the client expectation of ‘great’ is generally not met.

  • Jul. 25 2016
  • Janice Scheckter

Can politicians collaborate?

As we find ourselves on the eve of what will probably be one of the most hotly contested local elections in South Africa since the birth of our democracy in 1994, I find myself wondering what we could attribute to the ‘average’ politician - conflict, collusion, corruption or collaboration?

  • Jul. 19 2016
  • Raashida Khan

Business critical: being mobile and real-time

‘If your business does not have a mobile strategy today, it will be left behind.’ 

So say all the marketing pundits, and reviewing the latest statistics, I can’t help but agree. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. Responsive screen and vertical adaptations to horizontal are no-brainers. We are talking about web presence specifically, not mobile apps. That is a topic for another day.

  • Jul. 13 2016
  • Talitha Hlaka

No man is an island

A blog motivating why everyone should join a community

When author John Don spoke the words “no man is an island” in his sermon in the 17th century, I doubt he knew how true the words would ring, four centuries later. Even today, we continue to learn how human beings do not thrive when isolated from others; perhaps that’s the reason for the collaboration era we find ourselves in today.

  • Jul. 8 2016
  • Janice Scheckter

Disruption in the collaboration era

Having just completed one of my best business reads this year, Disrupt You by Jay Samit, I firmly believe we’re in the best possible era for disruption. I know that there are some out there who feel the word itself is vastly overtraded. For me, disruption is about new thinking that improves the way we do stuff, consume stuff, create stuff, etc.  It’s about improving lives through better access to goods, services and talent. 

 

  • Jun. 28 2016
  • Raashida Khan

Video is among the most consumed content and doesn’t have to break the budget

Everyone who is anyone is talking about the power of video content. Why is there such a push to using videos? There are many reasons but most marketers agree, video content is one of the most effective ways to cut through the clutter in a crowded content marketing landscape. A video is as close to a full-sensory experience (second only to virtual reality experiences), because it uses both sight and sound senses to help the audience to process a message.   

  • Jun. 23 2016
  • Talitha Hlaka

Giving collaborative organisations insights into the community lifecycle

As online communities develop, so do their audiences. Thinking of audience as a homogenous and consistent group can be a big mistake. As members are indifferent to the phases of the lifecycle, they will act differently, spend varying amounts of time within the online community, and fulfil different needs. 

 

  • Jun. 21 2016
  • Talitha Hlaka

Big visions – all about a collective effort

Remember my previous blog How collaboration helps fight corruption globally? I invite you to read this as an extension to that blog. Corruption is endemic in far too many countries but collaboration can fix and is fixing this scourge on our societies. I thought I should give you further insights. Let’s catch up quickly. I remember telling you that as a citizen of a corruption-riddled country, I’m affected and moved to do something about this and thus spend a day a week at Corruption Watch, community managing a digital collaborative platform called Corruption Watch Connected.

  • Jun. 16 2016
  • Janice Scheckter

Authenticity – the cornerstone of collaboration

The word authenticity appears often in collaborative essays and blogs. As I keep reading I find myself questioning what this actually means. There is the concept of authenticity that builds trust – which is really essential to the survival and sustainability of the collaborative environment. But what does authenticity really mean?

  • Jun. 14 2016
  • Talitha Hlaka

Creating original design in a shrinking world

I’m happy to say that this has only happened to indigo New Media once – when we have designed a logo for a client which they loved and approved, only for us to realise a day later that the logo looked very similar to that of another company. Fortunately, this was discovered early on, and the logo was not in use, so could be amended before execution.

The new airbnb logo looks very similar to logo for Automation Anywhere. 

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