• Sep. 14 2016
  • Janice Scheckter

The White Standard and why collaboration is essential

I am a white South African who grew up in a middle-class home, but when compared to the average South African, a highly privileged home, where private education, followed by university and a paid-for apartment were all part of expectation. I have never wondered where my next meal would come from. I have never had an illness, which I had to ignore due to no medical access.

  • Sep. 5 2016
  • Raashida Khan

A little smile goes a long way

I was fortunate enough to travel to very two different and alluring foreign cities, this past week – Paris and Abu Dhabi. On my return to Johannesburg, as I walked through the international arrivals terminal, I was awed by the stunning images of tourist spots of our own really beautiful country. The images were big, impressive and inviting. It was not the first time I have been blown away by the advertising that SA Tourism is responsible for. Another favourite is the television advert targeting the international markets a few years ago

  • Aug. 30 2016
  • Talitha Hlaka

SEO for dummies

The basis of Search Engine Optimisation 

The SEO concept has always been a hard one for me to grasp. What’s more, I work with a team of web developers who are essentially experts in this field. Don’t think I haven’t attempted having a number of chats with them to find out exactly the purpose of SEO and its functions. I reckon their level of expertise is rather too tekkie for me.  

  • Aug. 28 2016
  • Janice Scheckter

Is collaborative policing possible in the cowboy, gun-toting wild west?

In most developed nations, if asked as to who is responsible for public safety, the answer would, of course, be the police. In South Africa, I would guess that many would answer that it’s a combination of police and private security companies. So the question that emerges is as follows; ‘is leaving public safety entirely to the police a mistake?’

 

  • Aug. 16 2016
  • Talitha Hlaka

A more passionate Joburg lover you will not find

Meet Rika Joubert, a strong, caring woman who lives in an apartment block on Prayer Hill in Yeoville. She believes in giving back where she can, caring for the environment, caring for her neighbours and recycling her waste; all bar one small shopping packet of rubbish a week. Prayer Hill is an area of land of not more than one square kilometre, that affords the most incredible views of Johannesburg, ‘houses' a small group of homeless people, is used by communities as a prayer site and is a stop on walking tour of the inner city.

How to fall in love … with chaos

Chaos is collaboration’s best friend. Why is this? The less structured the environment, be it virtual or physical, the more open it is for ideas. Many great ideas have been born in chaotic environments, not least of all penicillin and artificial sweeteners.

  • Aug. 2 2016
  • Raashida Khan

Reflections on the eve of local elections

The upcoming local municipal elections have caused me to reflect on the state of my heart. I have become increasingly saddened and disillusioned.    

  • Jul. 26 2016
  • Talitha Hlaka

From bad to brilliant – a focus on the creative brief

Creatives’ frustration reaches all-time highs when the brief is poor. Whenever they receive a brief that isn’t clear enough, not comprehensive enough or that simply states, ‘make it pretty/funky’ they go into decline and the client expectation of ‘great’ is generally not met.

  • Jul. 25 2016
  • Janice Scheckter

Can politicians collaborate?

As we find ourselves on the eve of what will probably be one of the most hotly contested local elections in South Africa since the birth of our democracy in 1994, I find myself wondering what we could attribute to the ‘average’ politician - conflict, collusion, corruption or collaboration?

  • Jul. 19 2016
  • Raashida Khan

Business critical: being mobile and real-time

‘If your business does not have a mobile strategy today, it will be left behind.’ 

So say all the marketing pundits, and reviewing the latest statistics, I can’t help but agree. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. Responsive screen and vertical adaptations to horizontal are no-brainers. We are talking about web presence specifically, not mobile apps. That is a topic for another day.

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