- Feb. 1 2019
- Janice Scheckter
So let’s talk about the healthy BIG C
The online community imperative for B2B brands
Blog 4 in the 2019 series.
Let’s talk about the healthy BIG C in CRM and it’s definitely not customer relationship management!
Traditional CRM as we know it is really about customer attraction and retention. ‘Relationship’ has always seemed a massive misnomer for me. The R in CRM would have been better served with a new nomenclature – something like ‘revenue’, or ‘retention’?