• Dec. 13 2016
  • Raashida Khan

Citizens mindful of their city

As I walked through Delta Park yesterday, I saw a gentleman throw a bag of dog poo in the bin on his way out. I thanked him, because this is a rare occurrence. Up until a year or two ago, the parks were dog poo-free. People were conscious and had a conscience. They walked with plastic bags and cleared up after their dogs. Not anymore.

  • Nov. 30 2016
  • Raashida Khan

Is South Africa on the brink of disaster?

I attended a very interesting and inspiring course this past week. The facilitator mentioned more than once that in his opinion, South Africa is on the brink of disaster. The many statistics he mentioned, while not news, were indeed frightening. To know what is happening in society, communities, government, institutions, schools, at universities, in many companies and even homes, perhaps this is a likely conclusion. There are times, when I too shake my head at the reality and wonder if we have gone too far down the path of destruction. Is it possible to turn the tide? 

  

  • Nov. 15 2016
  • Raashida Khan

Love South Africa; love its constitution

Roger Southall, Professor of Sociology at the University of Witwatersrand, in his article, ‘Eight years too late: Mbeki's ANC set a precedent of undermining the constitution*’, suggests that Thabo Mbeki, did our country and himself a great disservice when he accepted the ANC’s directive to be removed as president of the country. 

  • Oct. 5 2016
  • Raashida Khan

Make the #FeesMustFall campaign positive

Everybody has something to say about the #FeesMustFall protests. The students; protesting and non-protesting, the institutions, including faculty staff and administrative staff, the president (via his spokespeople), the government departments, politicians, economists, big business, small business, respected commentators like J Jansen and Moletsi Mbeki, heroes like Caster Semenya, a truck driver, people who have had the privilege of attending universities and those that have not – the list goes on.

 

  • Sep. 19 2016
  • Raashida Khan

Keep it short, writer

 I apologise for the length of the letter. I would have written a shorter letter if I had more time.

Mark Twain/ George Bernard Shaw/ Voltaire/ Blaise Pascal/Johann Wolfgang von Goethe,/Winston Churchill/ Pliny the Younger, Cato/Cicero/Bill Clinton/Benjamin Franklin (These are just some of the authors credited with the saying (in its various formats).

  • Sep. 5 2016
  • Raashida Khan

A little smile goes a long way

I was fortunate enough to travel to very two different and alluring foreign cities, this past week – Paris and Abu Dhabi. On my return to Johannesburg, as I walked through the international arrivals terminal, I was awed by the stunning images of tourist spots of our own really beautiful country. The images were big, impressive and inviting. It was not the first time I have been blown away by the advertising that SA Tourism is responsible for. Another favourite is the television advert targeting the international markets a few years ago

  • Aug. 2 2016
  • Raashida Khan

Reflections on the eve of local elections

The upcoming local municipal elections have caused me to reflect on the state of my heart. I have become increasingly saddened and disillusioned.    

  • Jul. 19 2016
  • Raashida Khan

Business critical: being mobile and real-time

‘If your business does not have a mobile strategy today, it will be left behind.’ 

So say all the marketing pundits, and reviewing the latest statistics, I can’t help but agree. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. Responsive screen and vertical adaptations to horizontal are no-brainers. We are talking about web presence specifically, not mobile apps. That is a topic for another day.

  • Jun. 28 2016
  • Raashida Khan

Video is among the most consumed content and doesn’t have to break the budget

Everyone who is anyone is talking about the power of video content. Why is there such a push to using videos? There are many reasons but most marketers agree, video content is one of the most effective ways to cut through the clutter in a crowded content marketing landscape. A video is as close to a full-sensory experience (second only to virtual reality experiences), because it uses both sight and sound senses to help the audience to process a message.   

  • May. 31 2016
  • Raashida Khan

A blog starts with writing the first word

The words from the respected futurist, have never been truer in this day and age of the proliferation of the Internet and social media and how this touches and influences all aspects of our lives. I have found this particularly relevant as I have recently embarked on the journey of writing blogs. 

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