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Janice Scheckter @Blog published Why collaborate

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WHY COMMUNITY? WHY NOW?
Organisations, multi-sectoral stakeholder groups, crisis committees, sales teams, NGOs and support...
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Think as your customer would, and build an advocacy channel
As a customer, you trust other customers, right? You trust what they say more than what the brands...
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The erosion of trust and why we should be really concerned
Who do you trust? Do you trust your president, the one you possibly voted for? Do you trust your...
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