• Feb. 20 2019
  • Janice Scheckter

The Age of the Customer and why platforms could help avoid commoditisation

Blog 2 in the Platform series. Your customer of days past was in the dark. If they purchased an item, they had no idea what the profit margin may be. Endeavours to understand where the best price may be was an onerous task. Consumer responses to new and more competitive products were not broadly available.

  • Feb. 13 2019
  • Janice Scheckter

The most recent revolutionary innovations have not been about new products

The Platform disruptors Blog Series – Blog 1

Just take a look at where disruption has come from over the recent 10 years or so. Do you think taxi, hotel and music disruption are about new products? They’re not, they’re about platforms.

  • Feb. 1 2019
  • Janice Scheckter

So let’s talk about the healthy BIG C

The online community imperative for B2B brands  
Blog 4 in the 2019 series.

Let’s talk about the healthy BIG C in CRM and it’s definitely not customer relationship management!

Traditional CRM as we know it is really about customer attraction and retention. ‘Relationship’ has always seemed a massive misnomer for me. The R in CRM would have been better served with a new nomenclature – something like ‘revenue’, or ‘retention’?

  • Jan. 23 2019
  • Janice Scheckter

The biggest WHY question for online communities - answered

Like me, from time to time, you possibly feel that the pace of innovation is pretty insane and sometimes even overwhelming. In just a few years we’ve probably changed over 50% of the way in which we consume stuff. The Collaborative Era thinking, that ‘access’ triumphs over ‘ownership’, coupled with the management of excess, has driven disruption in many areas including, transport and accommodation, among others. With access to a world of talent, acquisition of skills and services in business today is so radically different and would have been unimaginable just 10 years ago. Creative destruction caused by technology is rampant. Are you still asking WHY you need a community? 

 

  • Jan. 16 2019
  • Janice Scheckter

The LEGO hack that fuelled a great community

Lego had helped kids build cool stuff since the 1930s but they may not have built their firewalls quite as well as their product. In 2005 their software tool, the Lego Factory, got hacked by some tech-savvy LEGO enthusiasts.

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Communities could become one of your greatest assets in 2019

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