• Jun. 14 2016
  • Talitha Hlaka

Creating original design in a shrinking world

I’m happy to say that this has only happened to indigo New Media once – when we have designed a logo for a client which they loved and approved, only for us to realise a day later that the logo looked very similar to that of another company. Fortunately, this was discovered early on, and the logo was not in use, so could be amended before execution.

The new airbnb logo looks very similar to logo for Automation Anywhere. 

  • Jun. 7 2016
  • Talitha Hlaka

How collaboration helps fight corruption globally

Corruption is without a doubt the biggest obstacle standing between South Africa and its potential to succeed. According to the EconomicCalendar.com, one of the reasons of the downfall of the economy today is due to corruption. So how can we possibly help this situation you wonder? The answer is simple: we stand up and collaborate. 

  • Jun. 2 2016
  • Janice Scheckter

How the world’s top circus collaborates

Here’s the sequence of events. Reebok research showed that women are bored with gyms and the traditional offering. In 2008 a chance encounter between executives from Cirque du Soleil and Reebok, gets Reebok thinking a little differently and leads to a collaborative project, which really aids both organisations in overcoming some major liabilities. Reebok was seeking to consolidate its position in the women’s sports apparel market, while Cirque du Soleil needed to expand its access to global markets.

  • May. 31 2016
  • Raashida Khan

A blog starts with writing the first word

The words from the respected futurist, have never been truer in this day and age of the proliferation of the Internet and social media and how this touches and influences all aspects of our lives. I have found this particularly relevant as I have recently embarked on the journey of writing blogs. 

  • May. 25 2016
  • Janice Scheckter

Amazon and P&G demonstrate what b2b collaboration looks like

Diapers, paper towels, washing power and the like have been tough candidates to adopt into the online sales space. Shipping costs have added costs making online ordering unappealing. But both Amazon and P&G understand collaborative innovation better than most.

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