‘Like us on Facebook and you stand a chance to win a Ferrari, a spa day, a plane ticket to Alaska, …’ Okay so I don’t like Facebook and I’ve never heard of this damn company, but a Ferrari, like, like, like, like, like, like, LIKE …that 911 is mine baby.
- Feb. 7 2018
- Janice Scheckter
Ditch the ‘likes’ and pursue the LOVE
- May. 5 2016
- Janice Scheckter
How the HOGs rebuilt an iconic brand through community
In 1983, Harley-Davidson faced extinction for the second time in 20 years. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organised around the lifestyle, activities, and ethos of the brand.
Communities could become one of your greatest assets in 2019
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