Indigo's brand promise

At Indigo we develop and create B2B brands with soul. Strategic in our thinking, our constant focus is the needs and ongoing success of our clients. We partner with our clients to build practical brand strategies that translate into design and events. We’re a truly South African company that promotes the advancement of our own people and our clients through skills transfer processes. We also recognise our role as contributors on the African continent.

At our core is an ethos of delivery beyond expectation.  We strive to be environmentally and socially conscious.

Indigo services

About indigo

The Indigo way

Quick portfolio links and newsletters

Brand development

When viewing B2B (business to business) against B2C (business to consumer) the discussion of brand and its importance is often raised, especially in light of the layers of complexity that exist in the B2B world. In the B2C world, image and lifestyle play major roles, but in the B2B world it’s about reputation. But branding should not be discarded in B2B; it should simply be thought of in a different context. As the B2B client, you need an agency that holds this strategic understanding.


[ Read more ] on how a strong brand becomes the customer's "quick reference" for making solid decisions in a cluttered, commoditised world and on Indigo's services in this area.

 

Marketing

The best marketing plans are formulated with a brand strategy firmly in place. Many clients simply want to go ahead with the marketing effort, without revisiting the brand; but brand is the foundation. Revisiting the brand process sets the tone, clarifies stakeholder needs and perceptions, and blueprints the way forward. [ Read more ] on how marketing contributes to reputation in the B2B environment and on Indigo’s services in this area.

 

Design

We’re in an economy of mass customisation. Can your brand stand up and be counted in this information driven economy? At Indigo we work with our clients to make their brands come to life for both their customers and themselves. [ Read more ] on this topic and on Indigo’s services.

 

Event marketing

Business events are an integral part of the marketing mix, especially in the B2B world. Consider them within the larger context of the entire go-to-market strategy. When seen as mere tactics, something "we do every year because we always have", they will quickly devolve from an investment into an expense. Furthermore, when it comes to brand touch points, this one rates right up there. Your audience is interacting directly with your brand. Have you paid the branding of the event and the integration into your overall strategy enough attention? [ Read more ] on this topic and on Indigo’s services.

 

Living the brand

An organisation’s first customers are its employees. Research suggests a close link between the happiness of customers and that of employees; but this isn’t about tinkering with terms and conditions or corporate colours in the workplace: it’s about the total employment experience.

[ Read more ] about how employee-based brand equity increases competitive advantage and provides real ROI and how Indigo can work with your company to build competitive advantage by working with your people.